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Patti ?cases? In Advertising And Promotion Managem Ent

Patti ?cases? In Advertising And Promotion Managem Ent

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Patti ?cases? In Advertising And Promotion Managem Ent

3396 Руб.

Johnson Integrating ?acquired? Companies – Managem Ent Accounting & Reporting Issues

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Johnson Integrating ?acquired? Companies – Managem Ent Accounting & Reporting Issues

5045 Руб.

Cole: ?algorithmic? Skeletons – Structural Managem Ent Of Parallel Computation

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Cole: ?algorithmic? Skeletons – Structural Managem Ent Of Parallel Computation

2121 Руб.

Advertising, Sales Promotion and Brand Switching

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This research was conducted to understand the impact of various promotional tools on brand switching in telecommunication sector of Pakistan. There are five major players in the industry and an intensive competition is going on among these. Companies are offering more and more new products at competitive prices. The study explores different responses of the customers, generated as a result of advertising and sales promotion, to know their impact on brand switching.The study can provide an insight on how to build the strategies for multiple loyalty programs and thus will help different organizations in Pakistan to understand that how they can manage their promotional tools for not only attracting new customers but also for retaining their loyal customers. In addition to this, different demographic variables were also studied in relation to advertising and sales promotion to know their impact.

4846 Руб.

Advertising and Sales Promotion

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There may be various reasons why consumers repeatedly purchase a specific brand in a particular product category. But the success of a firm depends on its capability to attract consumers towards its brands. The effects of advertising and sales promotions on consumer purchase behaviour are therefore of great interest to marketing managers and researchers alike. In this context, it becomes imperative to undertake a synoptic view of the subject of brand loyalty and its relationship with advertising and consumer sales promotions. The present book is an attempt to look at the Impact of Advertising and Sales promotion on Brand Switching Behavior of Consumers.

7612 Руб.

Do–It–Yourself Advertising and Promotion

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Do–It–Yourself Advertising and Promotion

1705 Руб.

Advertising and Promotion with Powerweb

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The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. Belch/Belch conveys throughout the text that one must recognize how a firm uses all of the promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, or theme of the text, catapults the reader into the business practices of the 21st century.

3734 Руб.

Contemporary Advertising w/ AdSim CD-ROM

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Book DescriptionContemporary Advertising, 9e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. AdSim is an Advertising Simulation set in the consumer electronics industry where students are required to make decisions about Agency selection; Brand positioning and messages; Media Selection, including traditional and non-traditional; Market Research, both ordering and interpreting; and Budgeting. This simulation,created by SmartSims, provides a highly engaging means of developing a real understanding and appreciation of the fundamentals and dynamics of communications, advertising and promotion in business. ADSim challenges students to apply recently learned concepts, principles and explained practices in development of overall communications, advertising and promotion campaigns, whether against the computer in the Single-Player version or in direct competition with their peers in the Multi-Player version. AdSim for Arens is a learning companion to Contemporary Advertising, 9/e by William Arens and has been modeled on the US Portable CD-Player Market. Using this simulation, students will develop: • An understanding of the factors involved in the development of an advertising and promotion in a highly competitive market. • Insights into selecting different media for specific communications goals and target markets while being constrained by a fixed budget. • Insights into the importance market and media research. • Insights into the importance of creativity and creative choices in advertising. • Critical decision-making and team participation skills in an interactive learning environment.

8105 Руб.

Ways of Press Promotion

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The book presents different ways of press promotion. Author gives her own Polish examples but also introduces methods used by foreign publishers. She also discusses stratiegies and advertising campaigns of publishers. The conclusions made by the publication may cause some reflection on press promotion and its results. The book is ideal for those who wish to learn about ways of press promotion and press advertising media market in Poland.

4846 Руб.

Advertising Appeals

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For graduate and Upper level undergraduate marketing courses. Insights into advertisement and its applications oriented introduction to advertisement appeals,the text explains to students how to understand and make use of the cultural knowledge and understand their behavior pattern and develop various advertisement and promotion strategy accordingly. The organization of chapters have been simplified for in depth understanding.

3550 Руб.

Promotion Mix Strategies of ICAM through Social Media

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Marketing plan is focused on the target market and made up of four key elements. These four elements are also known as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion. Newspapers were failing because of the availability of free news content in digital form and on social sites. Social media can be very effective for a small organization with a limited budget because it is cost effective, reaching many people over various channels for less cost. Social media play an important role in outreach efforts to prospective students. Prospective students are constantly faced with an overwhelming amount of advertising, especially online. Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Colleges and universities are using social media to recruit and research prospective students. It is clear that online behavior can have important consequences for young people and that social networking sites can, and will, be utilized by others to make decisions about them.

3550 Руб.

Advertising Media Reach in India

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Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In India, two-thirds of 1.21 billion populations are middle class and are potential consumers. Hence, domestic as well international producers are relying heavily on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product advertising to reach potential consumers in India. As an integral part of marketing research, the advertising media reach, is therefore very much needed by various interested groups, i.e. the advertiser, advertising agency, the media and certain government agencies. It helps the advertisers to identify the media reaching the targeted consumers. It can also be gainfully used by the media in identifying market segments, and type of media reach. It aids the advertising agencies to optimise media cost and guides the government in detailing advertisement policy.

6552 Руб.

Effects of Advertising on Consumers In India

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With accelerating Globalization of the World economy, Global advertising and branding is rapidly growing wherein a small number of agencies developing strategies, styles and content for exports across the World. Prior to Globalization, advertising was undertaken to reach the consumers either for market entry or to retain the existing market share. As two-thirds of 1.21 billion populations are middle class in India and considered as potential consumers, the domestic as well international producers are now increasingly relying on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product, advertising reach and their impact on consumers opinion and attitudes. The study suggests primary, secondary and reminding media so as to reach the targeted consumers and address their misconceptions about the durable and non-durable products. The findings are, therefore, very much useful for national and international researchers, advertisers, advertising agencies, media as well as related government agencies.

7612 Руб.

Fashionable Childhood: Children in Advertising

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Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy’s special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children’s fashion is presented globally. With the market for children’s fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.

9257 Руб.

Economic and Demographic Relationships in Developm ent

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Economic and Demographic Relationships in Developm ent

1956 Руб.

Fashionable Childhood: Children in Advertising

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Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy’s special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children’s fashion is presented globally. With the market for children’s fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.

2323 Руб.